Your Reputation Is All You Have
Your good name, how people talk about you, what people say when discussing your product or service, that's really all you really have to offer the world.
But once a person's reputation has been tarnished, things are never the same. No amount of advertising, no blasting of coupons or offers, nothing much overcomes a negative reputation. Well, almost nothing.
The Cost of a Negative Review
Many businesses we have talked to are not aware that they even have any negative reviews written about them. Most businesses are aware of negative reviews but don't have any idea how to deal with them, and many of them deny that they actually cost them any customers. This is a serious mistake. Over 80% of people are adversely affected by negative reviews and have actually changed their minds . . .
How Does It All Work
87% of all customers will go online to search any business, product or service before they go there in person or purchase the product. That's another dramatic change that has occurred in the world today.
No longer do people rely just upon "Consumer Reports" or advertisements in the newspaper or TV. It used to be quite difficult to do much research on a product or service, yet now that is . . .