Every Auto Dealership should watch this quick video to understand a vital component of online marketing that is affecting them today, and they might not want to know it!
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Welcome to 5StarMax.com! This is a special Reputation Report specifically created for auto dealers. Negative online reviews of auto dealers have a dramatic effect on the bottom line profits. But most auto dealers don’t realize it! And they don’t realize how much it is affecting them. In fact, many deny that it has any effect at all.
Let me ask you a question. What percentage of consumers use the Yellow Pages? Amazingly, it’s only 2%. What percentage of consumers use online ratings? This may not come as a surprise, but it’s 86%. What percentage of consumers trust online reviews as much as personal recommendations? 34%? 55%? 61%? No, it is 72%, which as much as personal recommendations.
What is the likelihood that a customer would initiate business with a vendor? If you have a five star review out there, it’s 84%. If you only have a four star, it’s 80%. But if you drop to three stars, everything falls apart. And in fact, only 3% of potential new customers say they are “likely” to try a business with 0, 1, or 2 stars. It’s imperative that we have a five stars reputation.
Stars equal dollars, there’s no way around it. And there’s a 5% to 9% revenue increase from even one star increase on Yelp.com.
But here is the important thing: most angry customers vent only once. The vast majority of unhappy customers will only post 1 negative review on one website. But here’s the key: if you can capture their frustration before they vent publicly, you can prevent negative reviews. Let me repeat that. If you can capture their frustration before they vent publicly, you can prevent negative reviews. And we have a way that captures negative reviews before they get posted online. See, you need to be active in protecting and improving review driven reputations. There are a lot of conversations going on out there, a lot of different sites and the best form of marketing is a good name. We’re here to help you do that.
How does it all work? If you have very negative reviews like a Rip Off Report or some other ones like that, we identify sites that have the damaging content. We are going to create new positive content (websites, blogs and things) and we’re going strategically place in online searches to move that old content to lower pages. This is heavy duty, reputation management. We’ll also repair your reputation. We create Reviews culture in your business, we want that reviews cultures, we want everyone to be aware that what they do affects how people perceive the business. We are going to solicit positive feedback from your customers, we have eight different ways to do so. We are going to strategically facilitate placement on websites and across dozens of other sites to help build a positive reputation, to help prevent a negative reputation. And we can restore things, we return repaired sites to top search results. We’ll blend in with new content, we’ll continue gathering and posting positive content from happy customers.
This is our program and our process. And auto dealers need to be aware of how important it is that we follow these things for them. There is a lot of negative reviews about auto dealers, they’re very sensitive to negative content. A lot of people, when they go to an auto dealership they want to find out what has other people’s experience been with this dealership. If its good, then they are more likely to come in with a positive attitude. If it’s bad, they are going to come in with a negative attitude if they come in at all. Many times they go elsewhere.